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In April , due to the success of the concept, Geoffroy Guichard opened the first branch in Veauche, in Loire. In total, 77 people subscribed to the capital of the new company.
In the factories, Casino baked bread, produced oil and chocolate, roasted coffee, distilled and produced homemade liquors.
An important wine business was also developed. Nearly 40 branches were opened in In the first quarter of the 20th century, the company developed a social action plan dedicated to its employees, with, in , the launch of an insurance fund, the creation of a health service in , benefits for large families and a birth premium in or even child benefits and profit sharing for all employees as from In , in celebration of its 25th anniversary, Casino put in place a Pension Fund which ensured the security of employees leaving the company.
The Casino share was quoted on the Stock Exchange as from As from , Casino continued to grow by creating factories and warehouses.
In , the company counted nearly branches and over outlets. At that time, Casino was present across 28 districts.
Geoffroy Guichard took permanent control of the company in At that time, Casino counted around employees. It benefited from important material resources made available by the company.
Some even had to close down. In , Pierre Guichard took a trip to North America to observe growing trends. He discovered the self-service store concept.
In , one of the first cooling systems was put in place in distribution. Gradually, warehouses were equipped with cooling chambers and refrigerated coolers.
In , Casino was the first distributor to display a sell-by date on its products. Already in , the Group had put in place "calendar displays" on product packaging, as a quality guarantee.
In , Casino opened its first supermarket in Nice , under the brand Nica. The first supermarket with the Casino name opened in May in Grenoble.
The first two Paris supermarkets opened in in Saint-Denis and Bagneux. The shopping mall was made of 41 independent businesses and a Casino cafeteria.
Casino transferred its majority ownership to Castorama in October Many convenience businesses also opened their doors under the name Le Petit Casino.
The internationalization of Casino Group then accelerated until the end of the s with its development across South America.
In March , Casino Group signed a partnership agreement with Dairy Farm International, one of the biggest groups of supermarkets in Asia.
The Group was then present all over the French territory. Antoine Guichard, the last family manager of Casino Group, did not want to give up the presidency of the company.
The Rallye company was founded in by Jean Cam. In order to increase its presence in France, Casino Group continued its wave of acquisitions by signing many agreements with national distributors.
Corse Distribution Group became affiliated with Casino in Many hypermarkets and supermarkets then became Casino stores.
Between and , Casino took majority ownership in the different companies of Corse Distribution, enabling the development of many new franchise names.
Following a counter-bid, Jean-Charles Naouri became the majority shareholder of Casino Group in The store opened its doors in Activities grew again with the creation of Banque Casino in as well as property management company Mercialys, managing all the shopping malls owned by Casino.
These assets represented shopping malls on hypermarket and supermarket sites, as well as the premises of cafeterias owned by the Group. In the same year, the Group created GreenYellow, its energy-specialised branch.
In , the Charle brothers sold their shares in the Cdiscount capital. Casino then held With a length of 5 years, it aimed at creating convenience food businesses in available premises, next to Post offices, in villages of under inhabitants.
This agreement meant that the 2 Groups were purchasing leaders in France with a market share of He sold the activities of the Group which were not profitable enough in Poland , the US, Taiwan and the Netherlands and increased its presence in thriving countries.